One Click Meetings: Why the Future of Video Is the Future of Your Network

We’re at a turning point in how workspaces are designed, how buildings operate, and how teams connect. And if there’s one constant driving that transformation—it’s video.

At Cisco, we’ve seen incredible momentum in our Cisco Collaboration Devices business, and it’s easy to see why. Hybrid work is no longer an experiment. It’s the new normal. Whether you’re optimizing for space, sustainability, or seamless experience, video is at the center of how work gets done.

And it’s all running over Ethernet.

What’s Changing (and Why It Matters)

We’re entering an era where everything is converging onto the network. Video conferencing, room sensors, smart blinds, lighting, signage—all of it is being powered and connected through Audio Visual over IP (AVoIP), and all of it needs reliable, secure infrastructure.

Here’s the upside: organizations that invest in Cisco video aren’t just buying smarter meeting rooms—they’re unlocking the foundation for future-ready workplaces.

We’re seeing this across industries. A customer might start with Cisco video endpoints, but quickly realize they can consolidate AV, lighting, and room control on a single network using Cisco switching and Power over Ethernet (PoE). That’s not just efficient—it’s transformative.

One Investment. Multiple Outcomes.

When organizations invest in Cisco video solutions, they’re not just building better meeting spaces—they’re laying the groundwork for intelligent, future-ready workplaces. Here’s what that looks like:

• Seamless interoperability with platforms like Microsoft Teams and Zoom
• Flexible, scalable deployments across offices and campuses
• AI-powered automation and analytics to optimize room usage and collaboration
• Power-over-Ethernet (PoE) delivery for simpler installation and lower costs
• Sustainability and energy efficiency driven by smart infrastructure

And with Ethernet as the backbone, this becomes a platform for more than collaboration—it becomes a launchpad for energy efficiency, operational control, and scalability.

What This Means for Cisco Partners

For our partners, this moment is a growth accelerator. Cisco’s video-first platform creates a springboard for delivering differentiated outcomes across the workplace. Here’s how:

• Future-proofing customer environments with video and peripherals connected over the network
• Enabling full manageability of collaboration infrastructure via PoE switching and Control Hub
• Simplifying AV deployments and refreshes with new endpoints like the Room Vision PTZ camera and Ceiling Microphone Pro—delivered with single-cable connectivity
• Eliminating multi-vendor complexity in meeting rooms by replacing extenders, power bricks, and clutter with clean, native integrations
• Delivering a fully integrated room experience with Cisco devices that share rich audiovisual data to dynamically enhance meeting quality in real time

With Cisco, partners can own the full solution—from network to edge to experience—and help customers unlock new levels of IT simplicity, user satisfaction, and operational control.

Where to Learn More

For a deeper dive into what Cisco is doing to transform workspaces and collaboration, check out Snorre Kjesbu’s blog.

You’ll learn how innovations like the Room Vision PTZ camera, AI Assistant Meeting Scheduler, and zero-touch provisioning are reshaping the workplace experience—and how Cisco is bringing AI-powered intelligence, flexibility, and manageability into every space.

Final Thought: This Is the Time to Lead

The workplace is evolving. The network is becoming more strategic. And video is at the center of both.

As a Cisco partner, you have the tools to lead your customers through this transformation—helping them build smarter, more secure, and more connected workplaces with everything over Ethernet.

Let’s make the modern workplace effortless—together.

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